Brand Asset

Brand Asset

The OVERTAKE logo embodies momentum, ownership,
and the promise of new value and freedom.

01

//LOGO

01

//LOGO

01

//LOGO

LOGO

The OVERTAKE symbol is a gateway to new value, freedom, and digital ownership.
Its sharp form and open center reflect clarity, trust, and momentum — a timeless mark for leaders of the next generation.

02

//ICON

02

//ICON

02

//ICON

02

//ICON

ICON

Designed for clarity and recognizability at small sizes, our logo reflects the core of our brand—bold, minimal, and future-ready.

 The icon must remain sharp and legible across all browsers, tabs, and devices.

 Whether seen once or often, it should instantly communicate trust, tech, and ownership.

03

//COLORS

03

//COLORS

03

//COLORS

03

//COLORS

COLORS

OVERTAKE’s primary color system is built for clarity, energy, and contrast.

 Each tone serves a purpose — from establishing trust to capturing attention.

 Our palette is designed to scale across interfaces, media types, and emotional states.

Pure Blue

Pure Blue

Pure Blue

HEX :

#0018FF

RGB :

24 / 255 / 100

HSL :

233° / 100% / 50%

Hot Red-Pink

Hot Red-Pink

Hot Red-Pink

HEX :

#FF0050

RGB :

255 / 0 / 80

HSL :

341° / 100% / 50%

Midnight

Midnight

Midnight

HEX :

#14141A

RGB :

20 / 20 / 26

HSL :

240° / 13% / 9%

Ice White

Ice White

Ice White

HEX :

#F5F6FC

RGB :

245 / 246 / 252

HSL :

230° / 50% / 98%

04

//TYPOGRAPHY

04

//TYPOGRAPHY

04

//TYPOGRAPHY

04

//TYPOGRAPHY

Typography

OVERTAKE’s typography system balances clarity with character across all touchpoints.

 Display fonts like Gosha Sans provide bold personality in headlines and calls to action, while Geist ensures clean, legible structure throughout product UI and body text.

 Typography is used to create rhythm, focus, and hierarchy—making navigation intuitive and messaging impactful.

Primary

Own Your Game

Gosha Sans for headlines, hero sections, and brand statements

Secondary

Own Your Game

Space Grotesk across web UI, navigation, and system text

Own Your Game

Geist for body content and UI elements